There is no question in the fact that images speak louder than words on online shopping platforms. High-quality images don’t just make the product appear better, they can make the difference between a normal swipe and a sale. This is the main reason why eCommerce product photo editing and retouching help businesses.
Whether you are a business owner or a photographer, understanding the way ecommerce photo editing services work can positively affect your business. This guide will make sure that you have all the information that you need to know about editing and retouching product images for better revenue.
What is the Importance of Product Photo Editing?
Online shopping offers the high-time shoppers an art-in-the-real experience about the merchandise as they cannot see, touch, or feel what they buy. Images then become like bridges to the prospective customer between them and the value of your product.
- Creating credibility and trust
- Improving brand consistency
- Enhance conversion rates and consumer engagement
High-quality images not just grab attention: They also convince purchasers to buy them.
What are the main stages of Ecommerce Photo Editing & Retouching?
Editing and retouching eCommerce photos involve multiple steps, each with a specific purpose. Here's a breakdown:
Removal of Background
Usually, all the leading online marketplaces like Amazon, Shopify, and Etsy demand that the images be taken against a reference background, mostly pure white. The background removal process isolates the product and replaces the original background to make the item pop.
Color Correction
Sometimes, the camera fails to record the true color of the product due to the presence of its surroundings or how the product was lit. Therefore, color correction is done to make the product's color true to life, which is necessary to keep the customer happy and minimize the number of product returns. This includes adjustments in brightness, contrast, saturation, and white balance.
Reflection Enhancement
Adding a natural-looking shadow or reflection enhances a product image's depth and realism. Ecommerce image editing techniques of art are often applied when designing drop, cast, or reflection shadows to give the product an appealing look without taking away the attention from it.
Removal of Imperfections
Despite all these preparations, any product can have dirt, scratches, and smudges in the pictures. In retouch, these things are obliterated. This will help enhance textures as well with their respective tools, Healing Brush, Clone Stamp, Frequency Separation method, etc.
Cropping and Resizing
Proper cropping makes sure that the product is centered and framed as it should be for various platforms. Each eCommerce platform defines its sizes. Using a uniform size and aspect ratio helps keep the catalogue layout consistent, which improves the shopping experience.
Web Optimization
Ultimately, high-resolution images should be optimized to load quickly without compromising quality. Compressed images ensure better page load times, resulting in better user experience and higher SEO rankings. In modern times, it is essential to ensure that your images are optimized for the web.
Conclusion
Product photo editing and retouching are no mere technical tasks—it is a part of your online marketing strategy. Clean, vibrant, and realistically portraying products inspire trust and engage sales in a competitive e-commerce setting. Investing in excellent photo editing is the smartest decision you can make to advance your brand and grow your business, whether you are a solo-premier or running a large store.
At Visuals Clipping, we specialize in eCommerce product photo editing and retouching that brings your visuals to life.
Read More : Mastering Ecommerce Product Photo Editing and Retouching