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From Raw to Ready: A Guide to Ecommerce Photo Editing and Retouching

12 June 2025 by
Visualsclipping

Customers on online shopping platforms make their decisions based on the image that is available on the platform. Whatever picture has been uploaded on these platforms helps customers decide whether they want to invest in the product or not, and this is the main reason why companies focus specifically on these images. 

This is where ecommerce image editing services come into play, as these services ensure that your picture is free of any blemish that harms its appearance. Additionally, it also makes sure that your picture reflects reality and appears authentic. Now, here in the article, we will make sure that you have all the basic information that you need to know about eCommerce image editing. 

Unveiling the role of product photo editing and retouching

Product photo editing is an important part of eCommerce as it allows companies to enhance the appearance of their products for online shopping platforms. With more compelling and attractive products, these images will engage customers and result in better sales. 

The aim of eCommcer product editing is to improve the overall appearance of the image, along with preserving the authenticity and accuracy of the product. There are different components involved in eCommcer product editing, including adjusting the lighting, correcting colours, adding depth and shadows and even removing any imperfections that appear on the image. After all these necessary actions on ecommerce photo editing services, you will be left with an image that is visually appealing and also represents your product accurately. 

Exploring the Different Types and Techniques Used in eCommerce Product Photo Editing 

  • Background Removal: Provides a clean, professional appearance by removing distracting features, usually substituting them with white or transparent backgrounds.
  • Colour Correction: Changes the hue, brightness, and contrast to guarantee that the colours of the product are as authentic as feasible.
  • Image retouching: Image retouching removes defects, dust, or blemishes to highlight goods in the most favourable light.
  • Shadow Generation: Presents actual, drop, or reflection shadows to provide depth and a more lifelike look.
  • Clipping Paths: Employing advanced selection tools, the clipping path isolates products to enable easier editing and background changes.

These are all the major techniques used in eCommerce product editing to enhance the appearance of a product image.

Source: Visualsclipping

 Read More: E-Commerce Photo Editing: DIY or Hire a Pro?